Tom’s Shoes

Toms Shoes Richard Morrow EMK 3601 Principles of Marketing October 28, 2012 The baby boomer contemporaries may be a difficult group to slip by for this company. First I dont bet canvas plaza atomic number 18 primary footwear for this group. The advertising campaign they have perchance will non reach them in like manner as most of it is through thru the internet and unconventional media outlets. I alike dont speculate they will react rise up to the buy one set of topographic point and they will donate a couple on on your behalf. I entrust they will be skeptical about who the position will be donated to.They are a bit much financially conservative when it comes to purchase things that are not essential. The generation X group would be a soften target for Toms Shoes than the baby boomer generation. They are a group that in oecumenic engages in outdoor(a) activities than previous generations. These spot are good for outside activities. This group grew up wearing va ns and airwalks so they may like the nostalgia of their youth with these shoes. They may be receptive to the buy a pair of shoes if another pair gets donated to bulk in the third world countries.They will respond to the advertisements better than the baby boomer generation as they have in customary more experience with internet advertising avenues. They also in general like to be a part of helping out people which are not that well off. The millennials generation would be the best generation to target for Toms shoes. They are a generation that has feeble canvas shoes most of their lives. This generation is the first to have digital technology all of their life. This will make them very comfortable sounding at the advertisements sent thru social media, the website, and other electronic means.The group also is likely to post it online without any request from Toms shoes. They also are likely to spread the information that is posted online hoping to get more people participating in the cause. They will also be antiphonal to donating as they have not had the opportunity previously to help indian lodge as a generation. I think Toms shoes does well in walking the fine line between change magnitude sales and facing charges of exploitation of third world people. He does well in that he posts exactly how many shoes have before long been given outside(a). In 2010 he stated that they have given away more than 600,000 pairs of shoes.He is also very clear on the ratio of shoes bought and shoes donated. Their does not appear to be any hidden things with the proceeds. It is not like the things that say a portion of proceeds goes to charity. I think some people buy his shoes because they feel like they are personally making a difference in the world. They also hear with the companys views in helping humanity halt of unhealthiness by providing shoes to halt the diseases.Work Cited Kotler, Philip, and Gary Armstrong. Principles of Marketing. Boston Pearson Prentice H all, 2012. Print.