Essay

ELEMENTS OF trade UNIT-I 1.0 INTRODUCTION foodstuff has been gaining a predominant type with the advent of mass production and globalisation of economic activity. The manager right away needs a thorough intimacy of marketing to transact their functions in an effective manner. marketing establishes a vital association between an system of rules and its consumers. 1.1 NATURE AND reach OF MARKETING merchandise is a human activity say at pleasurable needs and wants through exchange exercisees. Marketing includes such activities as product development, marketing research, communication, pricing, promotion and return apart from selling. Marketing originates with the recognition of a need on the part of a consumer and terminates with the satisfaction of that need by the talking to of a usable product at the right time, at the right rate and at an acceptable price. Marketing is so basic that it cannot be considered a separate function. It is really the unscathed busine ss seen from the head of turn over of the final result, i.e., from the point of view of the customer. Marketing is a view point which looks at the absolute business process as a highly merged effort to discover, create, boot and satisfy consumer needs. Marketing is a rake of a amount of living to society. 1.

2 IMPORTANCE OF MARKETING The new managerial knowingness and desire reflected in the consumer penchant for an all-out commitment to the market consideration. The importance of marketing is cosmos realised by Indian business houses. The most fire fact about this idea is that the organisation concerned is not the only beneficiary when a firm practi! ces the marketing design. The model simultaneously benefits the organisation that practices it, the consumer at whom it is aimed and the society at large. 1 THE CONCEPT BENEFITS THE ORGANISATION The practice of the concept brings substantial benefits to the organisation that practices it. For example, the concept enables the organisation to keep...If you want to tucker a affluent essay, order it on our website: OrderCustomPaper.com

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