1 . The Four Is of profits selling includeInvolving , InteractiveIntegrated , ImmediateInformation-Driven , Intuitive2 . The basic direct-response strategies house . Attraction , Conversion , Retentionb . learnedness , Conversion , Retentionc . Attraction , allegiance , Loyalty3 . Important characteristics of a direct-response house includea . A call to actionb . bonus to encourage actionc . some(prenominal) of the above4 . Objectives of a direct-response marketing program seat includea . Creating aw areness of a crossing or serviceb . Generating sales leadsc . growing brand image5 . Which of the following is a true statement to the highest compass point the front end of marketinga . It describes marketing activities that take place front to the product being introduced to the marketb . It includes the activities that are most(prenominal) likely to dally satisfied customersc . Front-end activities are the most visible aspects of marketing6 . Among the uses of CLV discriminating information to Harrah s isa .
To drive programs that add-on customer valueb . To provide a properly way to share marketsc . Both of the above7 . True statements around testing in the mesh environment area . test provides information that is not unremarkably available to marketers in the rush media environmentb . Testing requires a square amount of marketing researchc . Both of the above8 . _____ is a simple quality of test frequently utilise in various marketing mediaa . Factorial designb . A /B splitc . find group9 . Which of the following is a true statement astir(predicate) entropy minea . Data mining can uncover previously...If you compliments to draw and quarter a full essay, order it on our website:
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