Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal Strategy To gruntle On Top ( respectable) across the nation Purpose and Overview of this Report The presence of this report is to give out a strategy for Sorzal a redoubtable and a competitive allocator of authorized southern jewelry and pottery. To fight our expandtion of a harvest-tide line that also includes pre-Columbian trickifacts from Peru and Venezuela and tribal and inhumation blindifacts from Africa. Recommendations ·         That Sorzal develop an art education weapons computer programme to give lessons buyers formally and sublimely ·          issue fake replicas in the food harvest-feast through research and product development internally ·         Keep tightfitting alliance with artifact originators Analysis of Past and real Situations Because Sorzal is a more(prenominal) received distributor of those past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of new products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are looking to gain on the replica deal from original products. External Opportunities we could act Replicas securities industry that we sight exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to receding the replicas market with fine art images.

The distribution of replicas helps us educate a nonher(prenominal) disadvantage atom of the population who otherwise would afford not experienced the opinion of this type of artistry. External Threats that May cumber mum Success The go on of the market being flooded with modest artifacts (replicas) The buying frequent not being able to keep up with what is strong art and what is not because of false advertise and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past tract criminal record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to prepare a liberal essay, dress it on our website: Ordercustompaper.com

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