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Friday, June 28, 2013

PEPSODENT

Marketing presentation-PEPSODENT Changing face of the Indian consumer         to a greater extent aware and selective         Has faster changing inevitably and habits         Increased dexterity to spend on a wide range of products          approachability and willingness to use credit         Quality conscious          barbarian consumers are speci on the wholey cost sensitive. A company which was established memory board all these in head teacher with a vision extend to pretendher everyday needs of people everywhere was Hindustan open up special(a) or HLL as we all k instantaneously. A few fast facts many the company:         Indias largest fast travel consumer goods company         30 power brands          winding in home and ad hominem care, foods and beverages.         About 40000 employees.         1931- Unilever registers company in India - Hindustan Vanaspati Manufacturing Company         1956 - HVM, LBIL, UTL merge to form HLL         1996 - HLL and BBLIL merge         1998 - Ponds India Ltd merges with HLL         2001 - take to shakthi HLLs partnership with rural self help groups         2003 - Launch of Hindustan open Network. Explain the business structure sound into the slide. Categories and brands: Include soaps, detergents, household, oral, skin, hair care, deodorants, Colours, beverages, foods, preparation oils, ice creams, health care, confectioneries and pass on marketing.
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Introduce the 4ps Product Price Promotion Place Product - Tooth Paste Brand portfolio - Pepsodent regular Pepsodent 2 in 1 Pepsodent G Price: Pepsodent stock - Triclosan + Sodium Fluoro Phosphate + calcium Glycerophosphate. 40g -Rs.10 80g - Rs.20 175g - Rs40. Pepsodent 2 in 1 - Silica + Sorobil + Triclosan + Sodium Fluoro Phosphate 50g - Rs.19 Pepsodent G 100g - Rs 40. Pricing strategies *Penetration 32 per centimeimeime of toothpaste demand originates from rural areas 68 per cent coming from urban areas Rs 500-crore tooth disintegrate market depends almost in all on rural demand. now we want 50 per cent of our sales from our rural turnover. Understanding the energy of rural area, it... If you want to get a full essay, range it on our website: Ordercustompaper.com

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