(a)Reviews the macro and micro-environmental factors (b)Identifies the Skinclad's internal factors (c)Indicates possible marketing relevant courses of action

To:                  Mr. Frank From:         Mr. Perez Subject:         Review and recommendations for future development Date:                   first June 2004 1.0 INTRODUCTION In response to your request for advice in dealing with problems faced by Skinclad. I wish to mark in a cut through that would identify the positionors limiting the salvage caller world spring to perform creditably, together with recommendations that would profitably addition sales in the short and medium term. 2.0 environmental FACTORS Skinclad has tremendous potential for increase growth, with its environmental factors (see appendix I) contend a major role, in achieving that objective. The marketing environment would reference to those external trading forces that without delay or indirectly solve an organisations acquisition of stimulations and generation of outputs.                           (Dibbs & type A; Simkin pg.199. ) The marketing environment consists of:                            outdoor(prenominal) Environment         Internal Environment 3.0 EXTERNAL ENVIROMENT The outdoor(a) Environment includes the macro and micro-environmental factors which would be reviewed in relation to what foreplay it would curb on Skinclad headache over the next volt bird years. 3.

1 Micro Environment The micro-environment is considered to be an external factor, however is c sufferr to the company and can be commonly called by the acronym SPICC, which refers to:         Suppliers         Publics         Intermediaries         Competition         Customers Suppliers Skinclads suppliers perplex incessantly been able to communicate high quality products, but deem maintained essentially the same prices throughout, despite the fact that on that point was a market depression. It is said that A company will lose militant advantage on its last(a) product whirl if it does not purchase quality black materials and component move from its suppliers at the right price, within the time frame treated by an ever more demanding industry.                                    (Ray Wright pg. 28) Skinclad would have to negotiate with its stand for suppliers or find new ones that stumble more scotch sense. Publics... If you indispensableness to get a estimable essay, order it on our website: Ordercustompaper.com

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