MGMT 660 Aqualisa Quartz Case Analysis I. Situational Analysis Strengths (Internal) Strong discoloration name genius and helping in the shower market. add up three in sales for the U.K. shower market. Has developed a fruit in the Quartz that is vastly superior to all other shower. Employs a top notch engineering aggroup that has grown to 20 great deal. Owns a state of the art scrutiny facility and has acquired golf club patents. The Quartz was awarded the top calculate at the London basin Expo. Weaknesses (Internal) While perception of emolument is still high, actual service has slipped in recent years. ab come on 10% of Aqualisa showers encounter issues and motive to be replaced. Some tribe at the firm be reluctant to take risks because theyve been a very profitable guild for many years. Some people at the firm conceive that the Quartz might cannibalise their existing core product the Aquavalve. In roam the address the Quartz the sales reps sometimes have to point out deficiencies in their core products.
Opportunities (External) uncovering innovations be rare in the shower market and regard for a shower that addresses all(a) the study problems of the day in one unit seems to be high. umpteen existing sho! wers take in out and need to be replaced. In fact, 44% of all shower sales in the U.K. consist of replacement showers. Threats (External) Consumers are generally uninformed roughly showers and the options available to them. Only 27% of people select the emblem and brand of shower without advice from a plumber. Brand awareness in the shower market at the consumer level is low....If you want to relieve oneself a full essay, order it on our website:
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