Individual Case Analysis Essay Example | Topics and Well Written Essays - 1250 words - 1

Individual Case Analysis - Essay ExampleThe precise ways in which a tick adds value can be recognised through gaining knowledge about the sources of daub equity (Keller, n.d.). In relation to the provided case scenario related to blushful pig, it can be comprehended that the high society focus on the persuasion of creating brand awareness as well as establishing their brand sign. These dickens facets are the key sources of their brand equity. Development of the source of brand awareness has facilitated Red Bull to die its brand equity. Red Bull has especially focused on the element of brand forswear. Brand recall refers to the customers capability to distinguish a particular brand within different circumstances (Keller, n.d.). . With this notion, Red Bull concentrated on designing its products attractively. Moreover, within its growth strategy the political party entered new markets by winning a slow method to optimize the anticipation as well as buzz from the union (Da s, 2012). This was a key strategy to build brand equity of the association. Moreover, it focused on inventing the aspect of running(a) energy within the beverage category segment which facilitated it to create a distinct brand image among the customers. It also focused on above-the-line strategy with regard to marketing aspect to draw the attention of its customers. It created an attention-getting logo of two red bulls and a yellow sun. The animated message reinforced the value of Red Bull as a drink that gives an individual wings i.e. it energizes the person. This has been the main notion conveyed by the company to its consumers which is the key source of brand equity for the company (Kumar & Robert 1988). Incorporation of a distinct flavour and promotion along with positioning were the other major facets for the company that facilitated it to develop its brand equity. In terms of packaging, chthonic the logo of the company, highlighting the aspect of energy drink was a major c onsideration by the company. Moreover, it positioned the brand as revitalizing substance for body and mind. The product started to create a buzz as a mixer element in varied markets, however, the company primarily attempted to go beyond this aspect and appeal to a broader section of consumers especially the young ones (Rehman, 2011). The company also concentred on participating in different eventidets and sporting activities which substantially boosted up its name and logo, which are the imperative elements for success of a company in terms of augmenting its brand equity. Q2. Analysis of Red Bulls Marketing Programs in toll of how it contributes to the Brands Equity Red Bull is using uncongenial adverting policies, as it has uniquely positioned itself in the beverage industry. Its distinctive positioning has allowed it to detain a significant amount of brand recognition in different nations. The company focused on creating a sense of mystique amid its customers through its marketi ng program. It initially focused on word-of-mouth traditional method of advertising technique, however, it wanted to spread the awareness of the brand even more (Collins & Rusktad, 2008). Red Bulls promotion strategies had facilitated it to flourish in the facets of market share, income, and units sold (Sarah, 2009). extraordinary positioning strategies were focused on by the company by targeting high-school and colleges going