Consumer Behaviour with context to E-Commerce

on that point has been a tremendous rise and increase in the e-commerce. E-commerce refers to Electronic commerce which includes acquire and interchange of goods carried turn up electronically mostly on the Internet and origination Wide Web. E-commerce purpose Is In its full swing in India. The mint of India obtain welcomed the E-commerce concept. There is round-the-clock increase in the acquireing and selling of goods on the Internet. Cryptographic Segmentation of Indian People And E-commerce Segmentation is dividing the grocery store In to different segments In order to select the argent nodes.Market after part be segmented on various bases. Cryptographic Segmentation is do on the tush of lifestyle of the people. In India in that respect been a continuous change in the lifestyle of the people found depending upon the new trend. There is a vast effect and attraction of the western culture on the lifestyle of people. In India the lifestyle of the people Is deferent from people that make it in the cities and that in the closure. The lifestyle of the people living in cities is furthermost more advanced than villagers receivable to higher facilities and the adaptability of the quicker hang by the urban population.The E-commerce sector had made a very good implement of this segment. The people In clues easy and quick access to Internet and there Is similarly a large use of internet found in this lay. They readily and quickly accept the new trends In fashion. The latest consistent trends seen in the movie or any of the glamour world personality is rightly unbroken in to sell by the shopping sites homogeneous Gabon, Mantra, and Shoppers etc. For Ex- Lean, Margins and Varian Divan these popular juvenile superstars of plywood followed and akind youngsters were selected s brand ambassador of Gabon. as well various imitation Jewelry is world change online keeping in fountainhead the likings of urban ladies who enjoys wearing new patterns of jewelry. Jaywalkers. Com is an congressman of such a shopping site where only Jeweler Is being change. Also in order to wait in long lines and issue out for having your favorite fast food giants like Pizza Hut, Dominos, pigboat Way and various otherwise have enabled online ordering. The availability of the reapings of various internationalist brands like Emperor Airman, Role and other luxurious brands shows the sign of victory of e-commerce.Looking at the lifestyle of urban citizens who like to have dinner out every weekend the coupons atomic number 18 made getable at sites like Group of big v star hotels like Grand Hyatt, which protract weekends buffet dinners. demographic Segmentation of Indian People and E-commerce In Demographic segmentation the market is segmented on the basis of the Age, Gender, Education, Religion, Nationality, Income, Social secern etc. Starting with the major head Age It has been found that it Is the young generation vastly use Internet on t heir laptops and mobile phones.They are also the biggest fashion crazy people OFF Gabon, Mantra and Jungle. On the basis of the gender also a separate segment for men, women and childrens outhouse be found on the sites like eBay, Amazon etc. Also there are sites like www. Sheepishness. Com are only for ladies. Keeping in mind the cultural and religious thought and its heavy impact on the Indian customers there are various products like beautiful lightings being interchange at the time of dalai also colors and Pushchairs are being sold at the time of Hold.Even idols of god are being made available and the clothing at various festivals such as China jalapeno and Karts t the time of Invariant etc. For Ex-Trades. Com Conclusion Various other factors that stand to the success of e-commerce in India are the positive thought in the minds of the people about the originality of the product, also giving the trial option, warranty and bills on delivery and cash back guarantee increases the faith in customers and encourage them to buy online.It has been also perceived that the online price is less as compared to the retail outlets due to the eradication of middlemen in between. Also run acrossing at the rush at various public laces in cities as sanitary as villages the government has also enabled online booking of tickets, voter ID cards and fling application facility on the internet. Anus 2- trade Mix is the combination of elements of selling and the role played by each and every element in the process of market There is difference in the behavior of a customer from a city and from that of a customer of a village.Product The villages buy with concept of fulfilling Just necessity and the urban people buy with the concept of fulfilling necessity and also for standard, wish, pleasure and comfort. The products that would be kept for sale in to villagers will mostly comprise of the goods related to the basic necessities such as grains, cloths and various other produ cts that would be a part of their day straightaway life. The products would also be such that which the villagers would easily prefer. For Ex- The sale of olive anoint would non be good in villages as compared to cities.Studies say that villages have great brand loyalty from that of cities. It is important to keep the products of customers preference in the store. Place The villagers do not have goods means of transportation so the place to be chosen or the retail store must(prenominal) be near to the village as well as the place must be not far away from the main road. As the villagers own vehicles like cycle and motor cycle in due to increase in the transpiration facility and ownership of cars it is easy for them to travel a little longer distance.Price Price would play an important factor in the success of the store. The villagers earns from agriculture and other allied activities. The income of the villager is low as compared to that of an urban citizen. The purchasing powe r of villager is less due to his income. So it is to be kept in mind that the products to be sold must not be of high price. For this individual packets off product such as biscuits should be sold rather than that of family packets. Even though they lot even be reduced in a pack of 4 of 5 biscuits per pack. promotional material Promotion in villages should be done on mediums such as at bus stations, writing on the buses, radios, television etc. Personal Marketing at the time of various meals in the villages can also be very useful. Personal Marketing will have a greater impact on the village customers as all their doubts can be cleared and all the description of the reduce can be given. Also various local events like night matches which happen in villages can be sponsored. In cities the promotion can be done on internet, Railway stations and holdings.People People refer to the persons who would directly do the trade to the village customers. It is to be kept in mind that the perso ns selected for personal marketing must be having additional skills like the knowing the local spoken communication of the village. It would be best if the marketing person selected would be one among the village which would help in more effective communication with the villagers. In cities it not important to find a person from the area itself and he must know any local language.Process Process is a secret diagnose which can help in winning the minds of the customers. Suppose a customer from the buys a electronic product from the retail store and it has an onsite warranty, it needs to be registered online and there is a need of demo for the usage of the new product then the at the time of the selling the product the online warranty activation can be done at the retail shop itself, the customer can be given the facility to talk to the customer worry and confirm his registration process and he demo can also be shown at the shop.As the city customers are well educated they can the mselves do this by their own. fleshly Evidence Physical evidence refers to the skirt environment. It is important that the sales persons have a proper uniform look clean, they have their cards, and the store has a wider space and a good interior. Physical evidence is much essential in cities as the service pass judgment by the people is more due to competition in the cities era due to less competition in the villages some of the factors like uniform and other big store space can be overlooked.