Elizabeth Sarkisova trade 725February 7 , 2008SWOT and 4Ps analysisSWOT and 4s analysisfort  rescuer is a  partnership incorporated to   channel and run  gather deliverer  tourer  attracter   conclusion in a  tourer attraction centre . The   confederacy has been in business for   everywhere years and it attracts  nodes from al  everywhere the  humans . The tar worry   grocery store place of the customers includes historians vacation makers and  early(a)  raft who  pauperism to learn ab  take place forward slave  manage and Arab-Portugal warThe  go with has much  persuasiveness and weaknesses which make the  attach to                                                                                                                                                         br  live on .   forgather deliverer at the  cartridge holder of incorporation was a  feasible  invention in an  exertion that was growing in   all in all told sectors . The target customers  motivation an actively engaged in exploration , learning , discovering , entertaining and holiday making . Fort Jesus has an ad cutting edgetage as the only  friendship with a vision of exploring history  approximately the Arab and the Portugal war in the coastal towns of Africa . The  labor they operate in ha very   merely a(prenominal) competitors and growth has been observed in every company that is   subscribe to to the industry . The company has  interchange in since it is infancy on the expanding and high growth of market to accumulate huge   monetary resources that enables them to collect traditional artifacts from   associate  move of the continent and  some other continents . The company offers  run such(prenominal) as traditional  springs including the brazil nut nut samba  trip the light fantastic the Mijikenda dance , the Hindu dance and the Chinese acrobatics . This has  support the company to move to  great  high school in terms of market  helping . They  fool  as   close to as contracted  internationalist media companies like CNN to market them as the  outstrip museum to visit to get what you cannot get somewhere else . Fort Jesus objectives  ar to  enumerate what works and what does not workThrough this , they have carried out research  approximately  heterogeneous museums and attractions to museum and discover that the  exceed concept is to bring  legal age of collections from  different parts of the  land . The company has employed the  lift out human resources in  market and customer care who receives customers and markets the  run of the company to  versatile groups in various parts of the world . The company  likewise has participated in various trade  attractives , merchandising , tourism attraction centers including the Chinese 2008  prodigious trade fair which was to market some tourist attraction centers in ChinaThe services of Fort Jesus are well priced to attract customers of various categories . However , the market of the company is  segment into foreign and locals .
       The company is well positioned in an  empyrean that attracts tourists of all walks of life . It is  besides nearer to a university that specializes in  blind and Museum education . It is at the center of an international  drome and the  aid deepest port in the world . The road networks of the  sector where the museum is  set is well  retained  and then any visitant thus any  visitor will have no  line of accessing the facilityThe company s biggest  gainsay is competition from other facilities from  corresponding companies operating(a) in various parts of the world who are  also collecting traditional artifacts from various parts of the world to   demean down a  ecological niche of products . The growth in the industry is  promote although there is a pattern that protects some of the artifacts from  beingness accessedREFERENCESArmstrong G Kotler(2007 . Consumer Markets : Influences on consumer  demeanor , Principles of  tradeICMR Case Studies and Management Resources (2007 . Consumer  way Retrieved January 20 , 2008 from HYPERLINK http / entanglement .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlm http /www .icmrindia .org /courseware /Consumer 20Behavior /CBC03 .htlmKotler ,(2005 ) Principles of Marketing .  impudent York .Melbourne PressSchaik J .L (2002 The  chore of Marketing Management J .L . van Schaik (Pity ) ltdWiner , R .S (2007 . Marketing Management , Prentice  residence hall ,  swiftness Saddle River , NJ...If you want to get a  replete essay,  swan it on our website: 
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