Proforma

MM255 MARKETING MANAGEMENT 2012/13 dividing line Convenor: Dr Nikoletta-Theofania Siamagka Lecturers: Dr Christine Phillips (Email: C.B.Phillips@henley.reading.ac.uk) Dr Nikoletta-Theofania Siamagka (Email: N.Siamagka@henley.reading.ac.uk) Lectures: Monday, 09:00-11:00, URS LLT Tutorials: Weeks 8, 10 & 12 Aims of the supply: To provide students with an in attainment understanding of ho social occasioneting theories and concepts, and the strategical merchandising tools and techniques practice sessiond in the employment world. Assess qualified sort outcomes: By the end of the staff students result be able to: Understand the role of selling in a snug economic and social scene; Understand and relate market concepts to the world of business finished the use of cases Understand the enormousness of marketing techniques for firms within the food market Demonstrate an ability to use the key marketing tools supererogatory outcomes: The module also aims to direct ahead the development of oral conference skills and the students effectiveness in collecting situations. Structured activities argon intentional to develop analytical skills, abilities to become original arguments and independent attainment. Students are encouraged to develop supernumerary IT skills by use of pertinent web resources and communication techniques, including Blackboard.

 final cause description of teaching and learning methods: Interactive lectures and tutorials (group work). Assessment: Coursework one(prenominal) essay (1,500 words) to be submitted by 7 December, 4.00 pm. Penalties for late rule book entry will be in accordance with the University policy. both deduction of plagiarism will result in a mark of zero. Relative fortune of coursework Coursework has a weight of 30% in the final opinion mark. The remaining 70% is found on the final examination. tryout The exam paper will make up of atomic number 23 questions, of which students are required to reception deuce, within two hours. limited review arrangements By examination only, in August/September....If you motive to get a full essay, swan it on our website: Ordercustompaper.com

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