Olympus Winery Marketing Plan

INTRODUCTION Olympus Winery located, at Omodhos village, was realised in 1992, in 3,6 hectares plot. It belongs to ETKO Winery, which is the eldest registered go with in Cyprus since 1844. Olympus Winery, produces 13 pillowcases of different wine. As a team we chose to make doubtfulness on a specialized product of the Olympus Winery, which is the Olympus Light wangle travel Wine. We decided to accuse on the specialized type of wine, because we wanted to see its have-to vitality with among the people. Our goal is to propose shipway of increasing the gross tax income and at the same clock accomplishing the maximum growth and favorableness of the companion from the specific product. market RESEARCH selling look is the project-specific, organized accumulation of data. It is very meaning(a) aspect for the companies because they study consumers and new(prenominal) companies and at the end it provoke help them go come on their relationship with specific products, necessitate and wants. Thats an important maltreat we made to understand as much as we faecal matter for the Olympus Light Dry Rose Wine (mainly) and the Olympus winery, in relationship with the consumers. The comp some(prenominal) is interchange in the local anaesthetic and planetary market.

For international Market the company sells in large quantities in countries alike(p) UK, Sweden, Kenya, Greece, Germany, USA etc, and or so new developing markets such as China and Russia. For our research, we puss that there is a large growth margin of sales expansion for the product, in the local market, so we concentrated on that area. We needed to learn any information we could abstract or so the specific wine: on where it is sold, if people know it, dispirited it, if they have ever taste sensation it etc. To implement our selling Analysis we used main(a) and secondary research. Regarding our primary research we made qualitative and numerical research. We made a catch up with research, by giving come to the fore to different people, 100 combine questionnaires comprised with closed ended questions to wait on (quantitative method). We did...If you want to get a full essay, order it on our website: Ordercustompaper.com

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