Analysis of Privacy Issues at B2B and B2C

Web Site merchandiseThe powerfulness to effectively develop an fascinate merchandise mix and convey the desired trade subject matter is an all important(p) element in any successful crease strategy. The ability of the internet to r individually new markets requires the creative scrub of marketing strategies as a means of gaining a free-enterprise(a) boundary line in the marketplace while create loyal, satisfied clients and achieving persistent term growth (Electronic Commerce, 2004, Pp. 22-26). In turn, this form will shit contented clients. This musical theme evaluates marketing strategies utilize by the wind vanesites of iii major domestic retailers, Wal-Mart, surpass Buy, and Sears, with specific emphasis on the node improvement abided by each site. It first identifies the marketing official documents used by each entanglementsite, and then describes the evaluation tool and the essential node service characteristics developed by a learning police sq uad to assess each site. Using the elect evaluation criteria, the write up then evaluates each site for customer service, then compares and contrasts each website in toll of marketing tools used and customer service provided. Next, the paper then identifies the best website establish on the evaluation criteria with an analysis of the marketing tools used and the website?s approach to customer service. Based on this analysis, learning teams tenderize recommendations for improvements to both marketing and customer service for each website. The paper concludes with a sum-up of the learning team?s observations.

Marke ting Strategy and ToolsIn terms of marketing! strategy, Best Buy and Sears use product-based and customer-based marketing strategies. This is the last mentioned to a much lesser decimal point that establishes web presence (Electronic Commerce, 2004, Pp. 213-221). Both retailer?s technical web site home pages are organized in veritable(prenominal) product-based fashion, listing the various product categories one would continue to rule for a traditional business-to-consumer site design. However, they also provide colligate for the various business-to-business customer... If you want to get a liberal essay, rear it on our website: OrderCustomPaper.com

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